The world of art is governed by its own laws. It is not just about the message and artistic qualities, but for some time now, it has also been about the lucrativeness of artworks.
It is the lucrativeness of the artwork that is the most important factor for any speculator to decide to enter into speculation. In addition, there are factors that can increase the susceptibility to the emergence of a speculative bubble, primarily irrationality and asymmetry of information. From an economic point of view, for example, the purchase of a millimeter, centimeter or square meter of canvas at a high price is not a logical decision. The situation does not change if we add to it the so-called emotional value of a work of art, which is the key concept here.